Diamonds, Backlinks and Authoritative PR Content
Diamonds, Backlinks and Authoritative PR Content On June 17th, it was announced that the world’s third biggest diamond was discovered in Botswana, a stone weighing 1,098 carats, discovered by diamond firm Debswana. This is a huge find for the diamond industry, because in the past year and a half, sales of diamonds have slumped due […]
Local SEO Link Building Tips For The Travel Industry
Local SEO Link Building Tips For The Travel Industry With hotels closed due to national lockdown restrictions, there have been several local link building strategies that we have had to adapt to fit in with the current climate. The pandemic has forced us to take thinking outside of the box to a new level by […]
How YouTube can transform your Content Marketing efforts
How YouTube can transform your Content Marketing efforts YouTube Video Content YouTube is a fantastic platform for promoting your brand, testing community-driven video content that will inspire audiences to engage with various messages and products highlighted within video content. Depending on your objectives and goals, YouTube can help to enable your business to share stories […]
Ecommerce and Gamification
Ecommerce and Gamification If you want to increase sales and exposure in your online business, then engagement in your ecommerce strategy is vital. Making customers feel wanted, happy and satisfied is a key part of any business providing any service or product, and those businesses who excel in their customer engagement are those that succeed […]
Digital PR Tips and Tricks Every PR Specialist Needs To Know
Digital PR Tips and Tricks Every PR Specialist Needs To Know Now more than ever, Digital PR has become more fast-paced and competitive, meaning PR specialists need to take advantage of all their resources to create the best results possible. Here at Spike, the PR team has collated some of the top Digital PR tips […]
How to follow Google’s best practice for XML sitemaps & RSS/Atom feeds
XML, RSS and Atom feeds – why are these important? Google use these feed types for different reasons, but having (and submitting) both is important for optimum indexation. An XML sitemap contains information about the whole website and therefore potentially quite a heavy file. Contrastingly RSS and Atom feeds show most recent content and are […]
Augmented Reality and the Future of Ecommerce
Augmented Reality and the Future of Ecommerce Ecommerce has come a long way since its origins at the end of the 20th Century and today it is one of the biggest marketing sectors in the world. Millions of transactions are made across the internet each day purchasing products and services with a click of a […]
My First Spike-iversary: The Beginning of My PR Career
The beginning of December marked one year at Spike, my first Spike-iversary! 12 months ago, I was an unemployed graduate seeking a permanent position in the world of PR knowing that I just needed someone to believe I can do good things for their company. After graduating from The University of Edinburgh in the midst […]
How to utilise Reddit for PR
How to utilise Reddit as a source of data for PR campaigns.
How to set up Customer Reviews for Google Shopping
How to set up Customer Reviews for Google Shopping Since the introduction of product ratings, Google have been trying to find ways to help gather product feedback for websites and businesses to allow relevant traffic to get to these sites more easily. To do so, Google has increased the minimum threshold of reviews businesses and […]
5 Tips to Prepare and Prioritise Product Links for Black Friday 2021
5 tips to prepare for Black Friday
What Makes a Good Backlink for SEO? Here are the Key Factors
When working on an off-page SEO strategy, you always want to find the best links for your client’s brand – there are numerous factors involved in Google rankings and backlink quality; moreover, these factors change regularly. As a general rule, ensuring the link you acquire is earnt naturally, rather than using black hat tactics, will […]