SEO for blogs – Part 1 : Turning outbound links into Gold
SEO for Blogs Part 1 – a very quick introduction Blogs fascinate me. Endorsements and inspiration – connecting people and businesses in a personal, social way. In many ways, the early signs of social media along with email. In the next 3 posts, we’ve researched and looked at how to demonstrate blog power. We start […]
How to follow Google’s best practice for XML sitemaps & RSS/Atom feeds
XML, RSS and Atom feeds – why are these important? As a means to remind webmasters, in October 2014 Google blogged about how they look at XML, RSS and Atom feeds. The main message was that Google use these feed types for different reasons but that having (and submitting) both is important for optimum indexation. […]
How to follow Google's best practice for XML sitemaps & RSS/Atom feeds
XML, RSS and Atom feeds – why are these important? As a means to remind webmasters, in October 2014 Google blogged about how they look at XML, RSS and Atom feeds. The main message was that Google use these feed types for different reasons but that having (and submitting) both is important for optimum indexation. […]
Google – Year in Search 2014 – search geek montage
This is a piece of content that made us smile. Good work Google. Source: Google Blog
How to link / unlink AdWords to Analytics
1. Click on ‘Admin’ once logged in to the Google Analytics account that linked to Google AdWords. 2. Click an ‘AdWords Linking’ once you’ve navigated via the ‘PROPERTY’ column. 3. This is where you can add, edit or delete any AdWords linkage.
How to add a client manager to your Google Adwords account
Many agencies and consultants (us included) use MCC AdWords accounts for multiple client account access. In this case, give your customer ID number from your AdWords account to your AdWords consultant: They will then request client approval and you’ll receive an email from Google for you to accept the request. However if you miss the email […]
Using Facebook for e-commerce inbound marketing
Using Facebook for e-commerce inbound marketing Native advertising Out of all of the native (social) advertising opportunities, Facebook unleashes the largest potential amount of downstream traffic and have diversified into many different options to monetise their high engagement social network. This shift is down to negative PR about the advertising effectiveness of Facebook.com and the ever […]
A guide to SEO copywriting
What is SEO copywriting?Writing copy that sells has always been something that has fascinated me, back to the days of scalable, high volume direct mail. This article looks into how to write copy with an appreciation for the SEO opportunities for your website.Why is it important?Whilst the major search engines mutate, the data we provide […]
Using pic.twitter.com on Hootsuite
A recent blog post from Hootsuite shows how you can smoothen out your image uploads to utilise the user friendly pic.twitter.com so that your followers can view your photographs within their timeline as opposed to clicking outside of Twitter.com. Pretty nifty – easy when you know how!
2014 Guide to SEO titles and descriptions
How to do titles and descriptions post penguin and hummingbird A clear head is required when writing meta titles & descriptions – clear from the old world of search engine manipulation and clear as to why titles & descriptions are as important as ever…just for slightly different reasons. Social media uses meta data Title and descriptions […]
Image dimensions for the new Twitter profile format
Twitter Profile Changes Twitter launched their new profile design yesterday – here are the salient points (ref. official blog post): Upload a profile photo and it’s automatically resized to fit. Recommended size: 400×400 pixels. Choose your own image to create a bigger, more beautiful profile header. Recommended size: 1500×500 pixels Pin one of your Tweets […]