Bluesky officially launches but will it be able to compete with X?

Bluesky, the new social network, has officially launched, after a year of testing in invite-only beta mode. The platform was founded by Jack Dorsey, the former Founder and CEO of Twitter. With the removal of the invitation requirement, Bluesky has seen a surge in sign-ups, with over 3 million to date, indicating a level of […]

Google rebrands Bard as Gemini in AI relaunch

Google has announced the transformation of Bard into Gemini, along with the introduction of a new mobile app and Gemini Advanced featuring Ultra 1.0. Since the inception of Bard, users worldwide have engaged with AI in the usual ways, such as job interview preparation, code debugging, and image creation. Now, with Gemini’s unveiling, the focus […]

Meta announce new labelling of AI-Generated Images on Facebook, Instagram and Threads

Meta, a company deeply invested in AI development, has witnessed a surge in creativity with the use of its new generative AI tools, such as the Meta AI image generator, which enables users to create images from simple text prompts. As AI-generated content becomes increasingly prevalent, Meta acknowledges the importance of transparency in distinguishing between […]

Apple announces big changes to comply with Digital Markets Act in the EU

Apple has revealed a series of changes to iOS, Safari, and the App Store in the European Union (EU) to align with the Digital Markets Act (DMA). The modifications encompass over 600 new APIs, extended app analytics, options for alternative browser engines, and new features for payment processing and app distribution for developers. While these […]

Will Generative AI transform the retail space? 

Earlier this month, Google Cloud unveiled a series of new AI and generative AI-powered technologies that the company hopes will improve the retail experience. But, will they work and who will benefit? Let’s take a look.  What has Google Cloud announced?  Google made a series of announcements prior to NFR 2024, the retail industry’s largest […]

Setting Better KPIs: Four Simple Rules

On the face of it, KPIs are incredibly simple and yet so many marketers seem to over-complicate matters.  As a result, they either have a mess of conflicting KPIs or, in more extreme cases, they fail to define any at all.  There may be a number of good reasons for this, and often there are […]

TikTok signs new Six Nations Rugby 2024 sponsorship deal

TikTok has been announced as the Official Fans of both the Guinness Men’s and Women’s Six Nations Championships, offering the TikTok community an exclusive partnership into the 2024 Guinness Six Nations. The collaboration also serves to promote online safety through TikTok’s #SwipeOutHate campaign, which runs concurrently with both championships. The campaign’s primary objective is to […]

Meta is spending billions on VR, but competition is coming

Although Meta is reportedly spending billions of dollars per quarter building the metaverse, which Mark Zuckerberg believes is the future of his company, sales of VR headsets and AR glasses in the U.S. have plummeted nearly 40% in 2023.  However, in spite of these glum figures, Zuckerberg’s dream of a futuristic virtual reality world is […]

My New Year’s Resolution: Fewer Cookies

It’s been eight years since I wrote about the promise of attribution in moving us towards truly omni-channel campaigns.  Now that I’m older and, hopefully, wiser, I’ve begun to wonder if I was wrong about one fundamental aspect of the whole thing in the first place: do we really need to be able to assign […]

Threads given green light to launch across Europe

Meta’s Threads app, often dubbed a “Twitter killer,” expanded its reach with an official launch in the European Union. The app, owned by Meta, initially debuted in July 2023 and rapidly gained over 100 million users within its first week, despite facing a subsequent decline in active users. The launch in the EU was delayed […]

OpenAI announces first partnership with media group – Axel Springer

OpenAI has entered into a groundbreaking partnership with German media group Axel Springer, the publisher of Business Insider and Politico, in a deal described as “the first of its kind.” Under this collaboration, OpenAI’s ChatGPT will pay Axel Springer to use its material, including articles that are typically behind paywalls. Users of ChatGPT worldwide will […]