EU reaches agreement to regulate AI with the world’s first laws
In a historic move, the European Union (EU) has reached an agreement on the world’s first comprehensive laws to regulate artificial intelligence (AI), following a 37-hour negotiation between the European Parliament and member states. The deal, described as “historic” by European Commissioner Thierry Breton, extends beyond AI to cover social media and search engines, impacting […]
Google announces a series of new Gmail protections for Inbox
In an effort to enhance email security and reduce spam levels, Gmail has just announced that it is implementing new requirements for bulk senders, starting in 2024. The new focus is on ensuring authentication, easy unsubscription, and maintaining a reported spam threshold. Despite Gmail’s AI-powered defenses blocking over 99.9% of spam, phishing, and malware, evolving […]
‘The vast majority of NFTs are now worthless’ – what happened?
In late 2021, non-fungible tokens (NFTs) were everywhere. NFT discourse dominated online conversations, Bored Ape Yacht Club NFTs were discussed by celebrities on major talk shows and artists like Damien Hirst were looking at how they could get involved with this ‘supposedly revolutionary million-dollar asset’. However, fast forward 24 months and everything has changed. In […]
A week is a long time in politics and OpenAI!
In a surprising turn of events, Sam Altman is to return as the Chief Executive Officer (CEO) of OpenAI after the company announced that it had reached an “agreement in principle” for his reinstatement. The announcement follows a week of corporate drama that unfolded after Altman’s sudden dismissal on Friday 17th November. The San Francisco-based […]
TikTok announces partnership with Spotify and Amazon Music
TikTok has introduced a new feature called “Add to Music App,” enabling users in the US and UK to save the songs they discover on the platform directly to their preferred music streaming services. This move comes in collaboration with major streaming platforms such as Amazon Music and Spotify. TikTok, renowned for its role in […]
TikTok reveals number of UK firms using platform for ecommerce
TikTok has rapidly become a thriving platform for small and medium-sized businesses (SMEs) in the UK, with almost 1.5 million firms, including family businesses and emerging ventures, using the platform to boost their business. The platform, which launched in the UK in 2018, has become a home for businesses of all kinds and sizes to […]
Is Apple really ‘falling behind’ in the AI race?
Apple recently embedded a number of new AI-based features in its laptops, phones and watches. But, despite this, some industry experts believe that the company is ‘lagging behind’ its competitors in the ‘AI race’. This is because Apple has taken a unique approach to AI. Rather than looking at solutions that focus on generative AI […]
Will Meta’s ad-free subscription tier satisfy lawmakers?
Meta has announced that it will offer many European users the choice to ‘pay a monthly subscription to use Facebook and Instagram without any ads’. Users who pay the fee will no longer see any ads across Meta’s products, and Meta will no longer be able to use their data for marketing purposes. People using […]
The future of social media marketing
Social media marketing has been a prerequisite for so many businesses at all levels. Even for SMEs, social media profiles have been almost an extension of a company’s online identification. Sometimes, people assume that social media is dying as we all get frustrated with the negatives of the ‘attention economy’. But is this true? According […]
Meta announces launch of broadcast channels on Facebook and Messenger
Facebook and Messenger are set to introduce broadcast channels, a new feature aimed at enhancing engagement between Page managers and followers. Broadcast channels will serve as a one-to-many messaging tool, offering Page administrators, such as creators and public figures, an additional means to connect with their communities. Broadcast channels are designed to enable Page administrators […]
Temu’s growth has been meteoric, but is its marketing spend sustainable?
Over the last year, Temu has gone from an unknown but cheap shopping app to a chart-topping powerhouse. The latest figures show why: the company is investing nearly US$500m every quarter into marketing and promotions. This level of spend is eye watering and leaves one simple question: if the company’s products are so cheap and […]
YouTube announces new AI features within the platform
YouTube is unveiling a range of new products and features aimed at empowering creators of all backgrounds and experience levels to push the boundaries of creative expression. The platform has always been a hub for creativity, and it continues to evolve with innovative tools and technologies to support creators. Here are the key takeaways from […]