TikTok reveals number of UK firms using platform for ecommerce
TikTok has rapidly become a thriving platform for small and medium-sized businesses (SMEs) in the UK, with almost 1.5 million firms, including family businesses and emerging ventures, using the platform to boost their business. The platform, which launched in the UK in 2018, has become a home for businesses of all kinds and sizes to […]
Temu’s growth has been meteoric, but is its marketing spend sustainable?
Over the last year, Temu has gone from an unknown but cheap shopping app to a chart-topping powerhouse. The latest figures show why: the company is investing nearly US$500m every quarter into marketing and promotions. This level of spend is eye watering and leaves one simple question: if the company’s products are so cheap and […]
John Lewis Partnership announces £100M strategic partnership with Google
The UK’s largest employee-owned company, the John Lewis Partnership, has announced a significant strategic partnership with Google Cloud, valued at £100 million over the next five years. This collaboration builds upon the successful relationship between the two companies since 2012 and is integral to the John Lewis Partnership’s digital transformation efforts for its renowned brands, […]
TikTok Shop launches ‘Fulfilled by TikTok’ eCommerce logistics in UK
TikTok has introduced a new logistics initiative in the UK called ‘Fulfilled by TikTok’ (FBT) to enhance the selling experience for merchants on the platform. The program is designed to streamline the often complex and time-consuming logistics process, enabling merchants to focus on essential business aspects like marketing and product development. FBT aims to offer […]
TikTok experiments with pop-up store for eCommerce creators
TikTok Shop UK had opened its first-ever pop-up store on London’s Oxford Street to showcase the wide range of brands and creators selling products on the platform. The pop-up, which ran from June 30th to July 6th, focused on a number of items from its most popular categories in tech, home & living, and book […]
WhatsApp meal orders on trains become a reality using AI chatbot
Fancy a meal on your next train? WhatsApp and AI-enabled chatbots could make this a future reality. The Indian Railway Catering and Tourism Corporation (IRCTC) have announced that passengers on certain routes in New Delhi might soon be able to order food through a WhatsApp number, using an interactive Artificial Intelligence-enabled chatbot, capable of handling […]
WhatsApp: a new e-commerce platform for estate agents
An increasing number of Londoners are using WhatsApp as a means for buying and selling their properties, as more users choose this platform for luxury house listings. Messaging apps such as WhatsApp Business are being used more frequently in high-end private transactions, as additional functions available within the app have made it easier to share […]
12 new eCommerce metrics are now available in Google Analytics 4
On 10 January 2023, Google announced that it was introducing new eCommerce dimensions and metrics in Google Analytics 4. As a result, Google Analytics now provides users with an item-scoped and event-scoped version of each eCommerce metric. Due to this, you can now analyse information about your products or services and separately analyse important eCommerce […]
Twitter announces shift towards performance marketing with new shopping updates
Last week, Twitter publicised some performance advertising updates that demonstrate a direct shift to compete with Meta and Google with 3 new advertising products: Websites Conversions Optimisation (WCO), Dynamic Product Ads and Collections Ads. Within Meta, there are advantage plus catalog ads and ‘collection ads’ which illustrates Twitter’s increased efforts within the social commerce advertising […]
Black Friday Search Is Declining
At a time when retailers need every sale they can get, the eCommerce world went into Black Friday with predictions indicating a potential Black Friday slowdown with key contributory factors of inflation and World Cup football. Interestingly, a report created by Sensormatic indicated that in-person shopping increased by 2.9% compared to 2021. However, purely in […]
Google launches new ways to help deal hunters
With e-commerce season now upon us and Christmas fast approaching, Google has launched a new range of features that are designed to help shoppers find the best deals. Google’s own research has shown that 43% of US shoppers are planning to look for deals and sales more closely than they did last year. As a […]
TikTok begins to sell fresh food in the UK
TikTok has announced that, for the first time in the UK, users are now able to purchase fresh food directly through TikTok Shop. The first fresh food brands to launch on TikTok Shop include much-loved pasta brand Pasta Evangelists, online fishmonger The Fish Society and The Veg Box Company. TikTok brings viral food trends to […]