Apple’s new Tap to Pay feature and its meaning for SME’s
Tech giant Apple has announced the launch of its newest iPhone feature for merchants: Tap to Pay. This new feature means that businesses will be able to use their iPhones as a payment terminal, by simply letting customers tap their Apple Pay, contactless credit cards, debit cards such as American Express, Discover, Mastercard, and Visa, […]
Augmented Reality and the Future of Ecommerce
Augmented Reality and the Future of Ecommerce Ecommerce has come a long way since its origins at the end of the 20th Century and today it is one of the biggest marketing sectors in the world. Millions of transactions are made across the internet each day purchasing products and services with a click of a […]
How to set up Customer Reviews for Google Shopping
How to set up Customer Reviews for Google Shopping Since the introduction of product ratings, Google have been trying to find ways to help gather product feedback for websites and businesses to allow relevant traffic to get to these sites more easily. To do so, Google has increased the minimum threshold of reviews businesses and […]
Spike Joins Netacea Webinar Panel On Automated Bots Threat To The Travel Industry
Spike’s co-CEO Duncan Colman will be joining a panel of digital marketing experts for a live Netacea webinar exploring the threat from automated bot attacks on both staycations and travel plans in 2021 – Duncan commented: “At a time when traffic surges in travel and tourism … and every click counts – being confident in […]
Coronavirus – ecommerce website strategy
In the current climate, using online services and stores clearly has its advantages but trust and confidence will play a big part in the user journey. Customers will be conscious that stocks may be in short supply, that delivery times may be extended, or services stretched or indeed unavailable. Whilst businesses adapt to changes their […]
Mobile Usability Trends: AMPs and User Experience
2019 will see a number of trends within mobile usability that could create ideal opportunities for ecommerce players to leap ahead their competitors in traffic & conversions. In this article we will be taking a look the central pillar of mobile usability: page load speed. A relatively well known method to enhance mobile page load […]
Top Mobile Usability Trends for 2019
It is currently estimated that there are over 5.135 billion mobile users across the world and the market for mobile devices and mobile apps is continuing to rise every year. When it comes to mobile ecommerce, mobile apps and their usability are central to capitalising on the mobile market. With an increasing number of sites […]
Ecommerce and Gamification
If you want to increase sales and exposure in your online business, then engagement in your ecommerce strategy is vital. Making customers feel wanted, happy and satisfied is a key part of any business providing any service or product, and those businesses who excel in their customer engagement are those that succeed where others fail. […]
Augmented Reality and the Future of Ecommerce
Ecommerce has come a long way since its origins at the end of the 20th Century and today it is one of the biggest marketing sectors in the world. Millions of transactions are made across the internet each day purchasing products and services with a click of a button or the touch of a screen. […]
The dialect of tech
Say What? Survey finds that smart home devices struggle the most with Welsh accents! Welsh and Scottish claim to be the most misunderstood when it comes to voice recognition tech! Almost 42% of us change our voice to be recognised. Map shows how regional accents fare with voice recognition. Some might say that voice recognition technology […]
How to set up Customer Reviews for Google Shopping
Since the introduction of product ratings, Google have been trying to find ways to help gather product feedback for websites and businesses to allow relevant traffic to get to these sites more easily. To do so, Google has increased the minimum threshold of reviews businesses and websites must accumulate before they can start showing product […]
Surfing the Web…with your voice?
By now you will probably be familiar with voice search software. Whether it’s Google Voice Search, Microsoft’s Cortana or Apple’s Siri, voice activated products and searches seem to have come out of nowhere and hit the world like a storm. When voice searching first started being implemented on a large scale back in 2015, that […]