Snapchat will offer flexible Snapstreaks for paying users
Snapchat is testing a feature that will allow paying users to restore broken Streaks or pause them for an extended period of time. As a result, it appears as though Snapstreaks, a much-loved Snapchat feature that tracks how long a user has been trading daily snaps with a friend, are about to get more forgiving. […]
Google Ads Changes Announced In 2023 Search Ads Week
What is changing in Google Search Ads This Week? Automatically created assets AdsLiason (Ginny Marvin) announced today on Twitter that ‘automatically created assets’ are now available to all advertisers in English. Automatically created assets are a campaign-level setting designed to help generate additional, relevant headlines and descriptions for ads. These assets are generated from sources […]
Can new online ‘de-influencers’ stop us shopping?
In a world where online influencers had huge power over the retail industry for a number of years, a new status known as ‘deinfluencing’ is swiftly growing and could challenge the way people online shop in the future. The Guardian recently reported that influencers sold $3.6bn (£3bn) of goods in 2022, and a recent study […]
Facebook and Instagram to follow Twitter with new charges announced for two-factor authentication
Meta has announced that Facebook and Instagram users will soon have to pay to be verified on social media platforms. With the announcement that Twitter is taking away SMS two-factor authentication for non-paying users on March 19, Mark Zuckerberg has taken Elon Musk’s lead, with more platforms set to follow. In a Facebook post on […]
Unity and Google expand their ongoing partnership
Unity, the world’s leading platform for creating and growing real-time 3D (RT3D) content has expanded its partnership with Google. This renewed partnership will bring Unity Gaming Services to Google Cloud Marketplace, giving developers more access to foundational multiplayer tools. It will also give creators better access to quality ads. What will the expanded partnership mean? […]
Apple Search Ads Strengthen Their Campaign Management API
Apple Search Ads announced the additions of measuring impression share, rank and search popularity by search term, app, and country or region. In Apple’s January release (4.7), advertisers will now be able to access impression share reports to allow paid media managers more scope in keyword and cost-per-tap (CPT) campaign optimisation. This is the first […]
Twitter is set to launch an ad-free subscription tier
Elon Musk has announced that Twitter is planning to launch an advertisement-free version of its subscription product, Twitter Blue. The news comes as the social media giant faces a need to increase demand for its premium product and boost revenue. Twitter relaunched its premium offering for the second time under Musk in December 2022. The […]
US government set to sue Google in fifth major case challenging firm’s paid advertising practices
The US Justice Department are ready to sue Alphabet’s Google by the end of the week over the tech giant’s dominance within the digital advertising market, according to a report today from Bloomberg. This will be the second lawsuit the Department of Justice have taken against Google, who are currently leaders in the $627bn global […]
What Instagram, Facebook and Messenger’s new ad privacy controls really mean
Meta is giving users greater control over their ad experience. Thanks to a recent update, Meta users are now able to manage their account settings (including new advertising controls) in a centralised location. Meta is making the changes to its Accounts Centre across Facebook, Messenger and Instagram. Announcing the change, the director of product management, […]
Half of users’ time on Meta platforms is now spent on video
In a recent speech at the ‘Hello Tomorrow’ conference in London, Meta’s group director, Sophie Neary, claimed that younger users are embracing video content on Meta’s platforms. Now, Meta claims younger audiences are embracing the company’s platforms, rather than deserting them. Meta continues to argue that the consumption habits of different age groups have created […]
TikTok offers cheaper ads to beat rival social platforms
Following a decrease in global ad spending, Twitter has lowered the cost of its digital ads to secure more advertisers and try to pull them away from rivals, Meta, YouTube, and Twitter. The Financial Times reported last week that rival social media platforms such as Twitter, Instagram and Facebook are seeing reduced ad spends, as […]
Keyword targeting in Google ads: Beware of auto-apply
Via auto-applied ‘recommendations’ in Google ads accounts, there are currently 25 recommendations types, split in to 10 recommendations types for ‘Maintain your ads’ and 15 recommendations types for ‘Grow your business’. For any decent PPC specialist, it is difficult to be anything other than cynical about this growing region of Google ads functionality. When inheriting […]