ISBA believes Project Origin is key to cross-media measurement – but will advertisers pay for it?
Why we liked this article Unified video measurement across platforms. True measurement for frequency when showing video content to the same user across multiple platforms. Switch from probabilities to deterministic datasets as they become available.
3 Ways Google Performance Max campaigns can boost Paid Search in 2022
Why we liked this article Spot opportunities to shift budgets and targets (including local campaigns down to city level) Capture and optimize detailed search query data Get creative insights from your campaigns from auto-generated ad creative
Why Facebook is losing the Paid Media battle against TikTok and YouTube
The rise of social media phenomenon TikTok has been meteoric. First released in September 2016, the short-form video app now has more than a billion active monthly users. However, although the rise of TikTok is good for consumers and advertisers alike, there’s one notable loser: Facebook (Meta). Last month, for the first time in the […]
How to craft the perfect PPC marketing plan
Why we liked this article Clearly defined six-stage step PPC programme. Important to use data to define project goals first. Prioritise the budget to be as strategic as possible.
How to Create and Test Responsive Search Ads (RSA’s) in Google Ads
Why we liked this article Create & Test responsive search ads. Analyse performance. Keep your campaign goal in mind when deciding how much control you give.
Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default
Why we liked this article Always be mindful of auto suggestions, they can be useful but can also interfere with your strategy. Opt-out if you think it will interfere with your wider paid strategy.
Amazon set to become ‘biggest advertiser in history’ with record $16.9bn spend
Why we liked this article Ad spend surged 55% year on year, which is a $6 billion increase – the fastest rise in a decade. The advertising is paying off for online giant Amazon as global sales jumped 9% to £101.1bn in the quarter to December 31, 2021, whilst net profit doubled to £10.5 billion. […]
Google Plans New Privacy Changes Similar to Apple’s
Why we liked this article Google announced its new privacy restrictions, similar to Apple’s, which cut tracking on apps on its Android devices. The company said it is developing a privacy-focused replacement for its advertising ID which usually tracks the consumer’s information – this unique string of characters will identify the user’s device. This is […]
Google Ads allows use of stock photos for image extensions
Why we liked this article Good. Because it’s a quick and easy solution. However, if you have the time, you should always try to source your own image extensions, especially if you want to promote brand recognition and make your ad stand out. We also like that Google is continuing to work on ad extensions. […]
4 Tips for creating visually stunning display ads
Why we liked this article Consider your ad combinations when using responsive display ads. Examine the intent funnel and your audience for your creatives. Ensure brand consistency even if you want to try outside to box ad styles.
Audience attribution hierarchy structure within Google Ads
Why we liked this article Clear graphic demonstrating how the audience is determined within Google Ads. Breaks down how it assigns priority on multiple audience lists in the same ad group. Also explains how it then prioritises if a user is on multiple lists which are tied for the highest bid adjustment.
Tesco aims big with its latest pitch for brands to see itself as one of the UK’s biggest media owners
Why we liked this article Tesco Clubcard is a data gateway to 20 million households. Supermarket potential reach is bigger than all media owners. Innovation in technology across digital and in-store is impressive.