Why the first ever drop in Black Friday sales doesn’t quite tell the full story
Why we liked this article How external factors directly impact on traditional eCommerce behavior. Online searches for Black Friday deals are starting earlier. The rise of ethical and sustainability concerns is growing.
The fastest growing video advertising platform is now CTV
Why we liked this article Over 50% of YouTube content is now viewed on CTV The majority of viewing is expected to transition to CTV by 2022 The potential stumbling block to growth is that CTV is a digital medium and is susceptible to bots and ad fraud
Google Ads announces troubleshooting tools ‘Tag Assistant’ & ‘Explanations’ for campaigns.
Why we liked this article Greater clarity on the types of conversions. Tag Assistant tool to help diagnose issues with conversion actions. Removes the need of having to cross-reference reports.
Take a journey into the history of keywords on Google.
Google is set to scrap smart shopping – and replace it with Google ad Performance Max campaigns tools.
Top 10 tips to get your PPC strategy ready for the holiday season.
Google Ads announces that Responsive Search Ads (RSAs) will be the new default Ad type.
Facebook’s recent outage has cost the company more than just its reputation – Take a look at the numbers.
Google announces plans to retire Expanded Text Ads (ETA) after June 2022. What should advertisers do?
How to incorporate audience knowledge and copywriting into your PPC ads for maximum effect.
Adobe’s new marketing AI claims to increase sales – whilst reducing advertising spend
Google to launch a new section in its search results to show deals, such as Black Friday.
