Digital PR Tips and Tricks Every PR Specialist Needs To Know
Digital PR Tips and Tricks Every PR Specialist Needs To Know Now more than ever, Digital PR has become more fast-paced and competitive, meaning PR specialists need to take advantage of all their resources to create the best results possible. Here at Spike, the PR team has collated some of the top Digital PR tips […]
Inside YouTube: A Look at 2022: Community, Collaboration, and Commerce
Why we liked this article A useful insight into what the platform plans for 2022. YouTube Shorts to be given focus and investment. Web3 – including NFT and YouTube Studio upgrades, set to make an impact.
Celebrities can persuade people to eat insects, finds new research
Why we liked this article An interesting study into gender bias on influencers. Tailoring your endorsement to specific celebrities is essential. Musicians are not seen as influential in the study.
French creative agency changes the rules of Monopoly to reflect real-life injustices in society
Why we liked this article An educational campaign that is doing much more than gaining a high click-through rate. Reflects real-life inequality. Thought-provoking and raises awareness for the brand in a true way a PR campaign should!
Advanced Link Building Tips for Success
Why we liked this article Quick wins by just fixing missing links! Great use of the “Link Intersect” tool to uncover likely linkers. Handy tip on simply sending out short ‘feeler’ e-mails prior to backlink requests.
How to implement a PR strategy for local charity
Why we liked this article Great PR tips to help local charity causes. Use SEO tools to gain insight into your local audience. Focus on a cause close to your heart – engagement.
My First Spike-iversary: The Beginning of My PR Career
The beginning of December marked one year at Spike, my first Spike-iversary! 12 months ago, I was an unemployed graduate seeking a permanent position in the world of PR knowing that I just needed someone to believe I can do good things for their company. After graduating from The University of Edinburgh in the midst […]
Top 10 PR & Communications Trends to look out for in 2022
Why we liked this article Great to see a renewed focus on sustainability messaging. Working with AI to get the positives out of the new technology. A new approach to what metrics actually mean.
How Snapchat is using augmented reality to change the way we look at retail
Why we liked this article Blending Augmented Reality (AR) is impressive! The mix of both AR and retail is a huge opportunity for brands The new dynamic ad formats that are available for advertisers will drive relevancy and increase efficiency.
Pepsi launches a new brand marketing initiative with a series of non-fungible tokens (NFTs)
Why we liked this article Pepsi drops free NFT The brand uses its associations and history in music to drive themed ‘Mic Drop’ genesis collection The Pepsi Mic Drop NFTs will be grounded in variations of a microphone visual and inspired by iconic Pepsi drink flavors.
How to utilise Reddit for PR
How to utilise Reddit as a source of data for PR campaigns.
John Lewis’ very own Futurologist shares his trend predictions for 2022.
Why we liked this article Together Apart – trend predicts the arrival of the metaverse and items that only exist in the digital world. Nostalgia Tech – looks like will be breaking out the Betamax VCR! Circular economy – sustainability is a real focus for 2022.