Mobile Usability Trends: AMPs and User Experience

2019 will see a number of trends within mobile usability that could create ideal opportunities for ecommerce players to leap ahead their competitors in traffic & conversions. In this article we will be taking a look the central pillar of mobile usability: page load speed. A relatively well known method to enhance mobile page load […]

Top Mobile Usability Trends for 2019

It is currently estimated that there are over 5.135 billion mobile users across the world and the market for mobile devices and mobile apps is continuing to rise every year. When it comes to mobile ecommerce, mobile apps and their usability are central to capitalising on the mobile market. With an increasing number of sites […]

What is a Progressive Web App?

A progressive web app, or PWA, is a development in mobile technology which has only recently begun to revolutionise how we interact with the internet and applications on our mobile phones and smart devices. But what are they? Why are they important and what can they do for your business? In this article we’ll be […]

SEO Lessons from Apples approach to User Experience

Apple – the kings of user experience. What can we learn from the Apple Watch?   Love Apple or hate it, you have to admit their usability lead methodology to design and product development has changed the way we interact with technology over the last 15 years. In this blog I’ve specifically looked at how […]

Is your mobile site in need of inspiration?

Are you at 1st base with your mobile website? Many UK businesses have now tentatively taken the step to have a mobile site – either standalone or encorporated within a responsive design. Due to the surge in widespread smartphone use and mobile ecommerce getting to 1st base has been the order of the day. At […]

Squash your bounce rate

In an attempt to pull website usability and website rankings closer together, the infamous Google Panda update included data on pages per visit and bounce rate making their algorithms more critical than ever. The real lost traffic to websites in this area is where a visitor leaves within a nanosecond of reaching the page as […]