Digital PR Tips and Tricks Every PR Specialist Needs To Know
Now more than ever, Digital PR has become more fast-paced and competitive, meaning PR specialists need to take advantage of all their resources to create the best results possible. Here at Spike, the PR team has collated some of the top Digital PR tips and tricks that can help you set up a bullet-proof campaign […]
Digital PR Tips and Tricks Every PR Specialist Needs To Know
Now more than ever, Digital PR has become more fast-paced and competitive, meaning PR specialists need to take advantage of all their resources to create the best results possible. Here at Spike, the PR team has collated some of the top Digital PR tips and tricks that can help you set up a bullet-proof campaign […]
SEO link builders New Years Resolutions
After yesterday’s post on Google’s webspam antics, I think it is fair to say that the paid links fear factor for businesses, Digital Marketing Managers, SEOs and SEO agencies has been well refreshed. So what next? Abandon link building and concentrate on building your website so that it is so good that it will generate […]
The "This Post is Sponsored By Google" debarcle
January 2012 – a time for smart a$$ digital experts to make their predictions of what lies ahead in this constantly changing landscape. We all assume that Facebook, Google and Twitter all know what they’re doing in guiding the major direction of digital innovation. However, who could have predicted that Google Chrome would have been […]
The “This Post is Sponsored By Google” debarcle
January 2012 – a time for smart a$$ digital experts to make their predictions of what lies ahead in this constantly changing landscape. We all assume that Facebook, Google and Twitter all know what they’re doing in guiding the major direction of digital innovation. However, who could have predicted that Google Chrome would have been […]
Offsite SEO – what you need to know
Understanding offsite SEO is the area of ambiguity for marketing professionals. Coupled with technical elements of SEO, there is the whole black art perception. This post is all about what you need to know when getting link building assistance and the right way to view link building development. Generating high volumes of low quality links […]
Get visible with Schema
On the 2nd June 2011, Google, Bing and Yahoo! announced the introduction of a new tagging standard named Schema.org. As the major search engine results pages (Google in particular) are becoming more diverse, Schema is the new agreed universal method of improving how sites appear by structuring website data with the application of tagging code. […]
Probe your SEO agency
Credit where credit is due to Google’s anti-spam team in 2011. According to Econsultancy outsourced SEO has increased with 56% of companies with search activity using an external service provider. There are more SEO freelancers, consultants and agencies than ever. Everyday I come across very risky, grey/black hat techniques employed despite considerable changes in Google’s […]
Practical white hat SEO strategies
Follow @Spike_Digital First there was content farms and white hats. Then there were grey hat farmers – now Google has stamped down on this SEO phenomenon. Wearing a white hat is cool. If you don’t really get what this means and don’t care – then find yourself a good SEO! White SEO is great for […]