How can your business evoke interest or emotion on a wide scale? By learning more about your brand, target audience(s) and key messages we will provide PR angles that we’re confident will grab the headlines.
Developing the right content makes outreach lots easier. We project manage content creation from basic blog posts to sophisticated, interactive infographics. We achieve coverage through:
- Data driven pieces
- Survey led campaigns
- Interviews/Advice pieces
- Online tools
. We have depth in national media contacts, feature writer contacts and bloggers. Understanding their motivations and what they are likely to feature or pick up on is what the digital PR team excel in.
We generate brand mentions & links organically by being in tune with what the press want and ensuring that press releases or content pieces will meet their expectations. On a monthly basis we can monitor and report on placements with approximate equivalent ad value and details like domain authority of websites to demonstrate SEO value.