Twitter – Elon Musk, the Digital Services Act and open-sourced algorithms
Twitter has always been a place for a spirited discussion of the day’s top news items. But, one particular story has dominated the agenda and has been trending all week: Elon Musk’s takeover of the social media giant. Musk has described Twitter as the “digital town square where matters vital to the future of humanity […]
Data suggests UK is on ‘cusp of a golden age for podcasts’
Why we liked this article When it comes to digital PR and marketing, don’t forget the power of audio – while podcasts are still relatively niche, they are growing in popularity and influence Podcast ad tech is becoming more sophisticated, allowing brands to measure ROI and target audiences including programmatic tech for podcasts UK podcasting […]
Can AI Perform SEO? Experimenting with OpenAI’s GPT-3
Why we liked this article GPT-3 could be used for intermediate SEO work such as building internal links at scale. AI SEO can successfully state or comment on the fundamentals of organic search, using unique text. Whilst AI SEO can demonstrate more ability than a complete novice or zero-knowledge, there is a significant gap between […]
ISBA believes Project Origin is key to cross-media measurement – but will advertisers pay for it?
Why we liked this article Unified video measurement across platforms. True measurement for frequency when showing video content to the same user across multiple platforms. Switch from probabilities to deterministic datasets as they become available.
3 Ways Google Performance Max campaigns can boost Paid Search in 2022
Why we liked this article Spot opportunities to shift budgets and targets (including local campaigns down to city level) Capture and optimize detailed search query data Get creative insights from your campaigns from auto-generated ad creative
Artificial Intelligence market size set to surpass $1,500billion by 2030
Value of artificial intelligence market to surpass $1,500bn by 2030 According to a new study by Precedence Research, the artificial intelligence (AI) market size is projected to surpass $1,597.1 billion by 2030. Overall, this represents a rapid growth. After all, the AI market was valued at $87.04 billion in 2021. Due to this, it’s clear […]
Updates to Semrush UK database improves search volume data
Why we liked this article The total size of the UK SEMRush keyword database is set to increase by 45%. That’s an uplift from 894 million to 1.3 billion keywords We may see a domain’s estimated traffic and keyword trend data fluctuate throughout April because of this rollout The update to the UK database was […]
Five Gen Z Trends Shaping the Future of Brand Engagement
Why we liked this article Gen Z’s use social media to follow interests and favourite brands. This means that brands need to keep up with these expectations and engage with Gen Zs by fostering deep and more personalised connections. Influencers and content creators are said to be the key to unlock a strong relationship from […]
Key study shows the impact of the IKEA effect in influencer marketing
Why we liked this article For an influencer marketing campaign to be effective, you need to both engage your audience as well as get them to interact with the content. The IKEA effect occurs when the consumer believes that they have contributed time to the creation of something. Content that is co-created between an influencer […]
Why Facebook is losing the Paid Media battle against TikTok and YouTube
The rise of social media phenomenon TikTok has been meteoric. First released in September 2016, the short-form video app now has more than a billion active monthly users. However, although the rise of TikTok is good for consumers and advertisers alike, there’s one notable loser: Facebook (Meta). Last month, for the first time in the […]
What can your brand do to win the Instagram game?
Why we liked this article Instagram works best for marketing purposes by eliciting your followers to act and optimising content for discovery. So it’s not just about posting, but about encouraging engagement. Making sure your post is boosted by the algorithms by adding a comment immediately after posting that includes information you didn’t share within the caption. […]
How to craft the perfect PPC marketing plan
Why we liked this article Clearly defined six-stage step PPC programme. Important to use data to define project goals first. Prioritise the budget to be as strategic as possible.