Meta Plans to Launch Personalised Facebook News Platform in France
Spike’s PR & Outreach Manager, Andre Gwilliam takes a closer look at what the latest news from Meta means. In a world of fake news and syndicated content, it has become increasingly difficult for journalists writing to be seen and understood, and importantly trusted by readers. Because of this, Meta is choosing to develop a […]
B2B PR: 12 Ways to Maximise Strategy and Achieve Effective Results
Why we liked this article B2B PR is still viewed as a leading strategy for many businesses Various digital marketing and PR agencies giving their opinion, all agree on one thing – having closely aligned strategies, with a clients business goals, will deliver impact, credibility and authenticity as well as trust Looking at a client’s […]
Inside YouTube: A Look at 2022: Community, Collaboration, and Commerce
Why we liked this article A useful insight into what the platform plans for 2022. YouTube Shorts to be given focus and investment. Web3 – including NFT and YouTube Studio upgrades, set to make an impact.
Google’s “News Showcase” Feature Will Benefit both Publishers and Users
Revealed in its latest blog, Google is rolling out ‘News Showcase’, a brand new development to Google News products. As more than 90% of the publications that are part of News Showcase represent local or community news, this positive change will allow local publishers to appear in the News Showcase panel, whilst helping users source […]
Artificial Intelligence to be implemented at the FIFA World Cup Qatar 2022
As the FIFA World Cup Qatar 2022 approaches, efforts are being made to remove “human errors” and delay gameplay with semi-automated VAR technology being introduced. Learning Thursday spoke to Nik Keene, Chief Product Officer at Planet Sport on his views of the new VAR technology. LT – Once the technology is proven at the World […]
Apple’s new Tap to Pay feature and its meaning for SME’s
Tech giant Apple has announced the launch of its newest iPhone feature for merchants: Tap to Pay. This new feature means that businesses will be able to use their iPhones as a payment terminal, by simply letting customers tap their Apple Pay, contactless credit cards, debit cards such as American Express, Discover, Mastercard, and Visa, […]
Celebrities can persuade people to eat insects, finds new research
Why we liked this article An interesting study into gender bias on influencers. Tailoring your endorsement to specific celebrities is essential. Musicians are not seen as influential in the study.
Google Ads allows use of stock photos for image extensions
Why we liked this article Good. Because it’s a quick and easy solution. However, if you have the time, you should always try to source your own image extensions, especially if you want to promote brand recognition and make your ad stand out. We also like that Google is continuing to work on ad extensions. […]
French creative agency changes the rules of Monopoly to reflect real-life injustices in society
Why we liked this article An educational campaign that is doing much more than gaining a high click-through rate. Reflects real-life inequality. Thought-provoking and raises awareness for the brand in a true way a PR campaign should!
4 Tips for creating visually stunning display ads
Why we liked this article Consider your ad combinations when using responsive display ads. Examine the intent funnel and your audience for your creatives. Ensure brand consistency even if you want to try outside to box ad styles.
What is hidden search intent?
Why we liked this article Defines what is hidden search intent and how digital marketers can use it in building a content strategy. Understanding the underlining intent from searches is pivotal. While it’s hard to find keywords where the pain points, emotions, and intents of users have not already been covered by someone else it’s […]
Audience attribution hierarchy structure within Google Ads
Why we liked this article Clear graphic demonstrating how the audience is determined within Google Ads. Breaks down how it assigns priority on multiple audience lists in the same ad group. Also explains how it then prioritises if a user is on multiple lists which are tied for the highest bid adjustment.