The Offlineosaurus
Why Offline Marketing is not Dead Marketing a product or business in today’s emerging market can be challenging when faced with such a large selection of suitable platforms. With the obsessive popularity of the Internet, it can be easy to overlook some of the time-honoured traditional marketing strategies, in favour of more technical options, but […]
Google Webmasters will identify bad links for you
Are you still stuck on page 200 for your leading industry volume search terms? The reverberations of Google’s algorithmic changes are still being felt by many small businesses. Are you an ‘unnatural links’ victim? Whether you built the links yourself or not I believe you are a victim…just as Google has proved to be a […]
Doing Awesome in Online Reviews
How you can excel in online reviews He knows that you know that I know that you know Reviews, testimonials, endorsements – is this something that you could do better? If there is room for improvement, creating a sustainable action plan will help you sell more – without any major marketing investment. It is […]
Google Adwords Email Signup extension
I saw this today (25/01/2013) – a logged in Google account combined with the Google Adwords subscribe ad extension that is still being piloted. Pretty strong direct response advertising from +GoogleAds It will be interesting to see if this is the year for Google Adwords to roll this extension out to their advertisiers.
New Twitter Highlighting
+Twitter have added in new blue highlighting for hashtags – check it out, super helpful: New hashtag highlighting on Twitter URLs: URLs also highlighted in blue and Twitter handles: Blue highlighting for Twitter Handles Post By +duncan colman
Ecommerce thank you page ideas
Nice purchase confirmation page @odeoncinemas #ecommerce twitter.com/Spike_Digital/… — Duncan Colman (@Spike_Digital) December 18, 2012
Mitt Romney SEO
Mitt Romney SEO
Using the Amit Singhal 23 point checklist
Firstly, do have a read Amit Singhal’s ‘More guidance on high quality sites’ [cite: http://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html] Google SEO advice sometimes is like ‘how do I become a millionaire’ advice. Be great and you’ll be right. However, I like this list from Amit Singhal because it attempts to pull you out of the old 2 dimensional world […]
Search Engine Optimisation in 2012
A top line diagram of my perception of progressive, brand led,content led search engine optimisation in 2012Infographic by Duncan Colman
LinkedIn PPC advertising basics
Big Cheese PPC For companies working in B2B sectors that are heavily influenced by personal recommendation, a narrow digital marketing mix that focuses on search marketing alone has limited scope for success. Display / social media advertising has its place but is wasteful if you are judging any said traffic source purely on ROI. LinkedIn […]
Why Internet addiction will only go one way
We are past web 2.0. Post PC world is where we are at, which is in the process of completely transforming TV, video, data storage/sharing, telecommunications and even currency in the longer term. As multi device use is now mainstream there are more Internet worlds out there than ever before. Having recently gone on holiday, […]
An exceedingly basic content virality censor check
With a wealth of blog posts of content marketing tips, I thought I should share my latest content virality check. The idea for client side digital marketers would be act as a guardian for all content creation. The idea for digital marketing / SEO agencies is to stop their clients from churning out content hoping […]