Facebook Business Pages – things you should know
Facebook Business Pages (FBP) – tread carefully Thousands of marketers have tried pilot advertising spends on Facebook, getting their fingers burned with high CPAs and low ROIs. Thousands of marketers and agencies will keep at it, combining multiple combinations of creatives, keywords and placements. It is closer in its nature to display advertising than bread […]
What the Panda update means to small businesses
After knocking out some well established e-businesses in the US, Google’s well publicised Panda update has now caused fun and games over the pond here in the UK. Recognised brands have been hit such as Ciao and Play.com (see this list for the winners and losers) leading to development/marketing teams frantically working around the clock […]
What digital services should you outsource?
Within digital marketing there are a number of competencies and channels that you need finely tuned to get a healthy mix. Some will work more quickly for you and you have to weigh up time and resource to how you structure your efforts. When asked recently ‘what digital services would you recommend outsourcing?’ the first […]
Google's +1 – will we 'like' this?
As the Facebook movement gathers velocity, Google.com are showing real commitment to answering their critics in this area. Google.com will be launching a button that will endorse or recommend a website. If you have a Google account then you will be able to see what other friends have ‘+1’ed’ a website. As Google’s huge selling […]
Google’s +1 – will we ‘like’ this?
As the Facebook movement gathers velocity, Google.com are showing real commitment to answering their critics in this area. Google.com will be launching a button that will endorse or recommend a website. If you have a Google account then you will be able to see what other friends have ‘+1’ed’ a website. As Google’s huge selling […]
The Panda update
What is the new Google update – Farmer or Panda…will you suffer a traffic loss? If you are providing content that has a good level of uniqueness and don’t allow for high levels of content to be uploaded with little moderation then you should be OK. When the Panda update occurs in the UK there […]
Google cache tool
An intuitive Google cache module is something that I haven’t come across. This tool could alert/report when a backlink had been cached for the first time – allowing an SEO manager to monitor any potential impact. This theme could then be widened into a cached backlink count within any set date parameter – split by […]
New Facebook pages – edit problems
February 18th 2011 I manage multiple Facebook pages and have been frustrated for the past 2 days as I have been prevented from editing my page (‘Edit your page’) and editing my main information (‘edit info’). After googling several different versions of ‘New Facebook pages – edit problems’ I came across a thread of comments […]
Anchor text guide
Anchor text in the SEO world is part of the large determinant of inbound links. In recent years, many SEO campaigns have created high volumes of keyword anchor text links in an attempt to show relevancy. Post Vince update (mid 2009), webmasters have to consider how to demonstrate to search engines that they are an […]
Facebook marketing tips
Increasingly social media and SEO are being pulled together as online marketing disciplines. AS documented on earlier posts, location based marketing the two long term could well merge into one overall best practice methodology. In chronological order, here are my 6 favourite facebook marketing business page tips: 1) Before you go ‘public’ (tip: you can […]
Working with 'Query deserves Freshness (QDF)'
The QDF algorithm isn’t a new element for SEO strategists to observe and appeal to. As a keen blogger, I started to notice review blogs getting incredible rankings especially when writing about an event where the date/time was key to the content. Initially the results could be almost disproportionately positive; almost like Google local a […]
Working with ‘Query deserves Freshness (QDF)’
The QDF algorithm isn’t a new element for SEO strategists to observe and appeal to. As a keen blogger, I started to notice review blogs getting incredible rankings especially when writing about an event where the date/time was key to the content. Initially the results could be almost disproportionately positive; almost like Google local a […]