AI and the next evolution of digital PR

Digital PR is the future of marketing, even if you haven’t realised it yet. Public relations (PR) has always been a key cog in the marketing mix. While other marketing channels have come and gone, PR has stood the test of time and for good reason – it’s adaptable. What was once measured in column […]
OpenAI and Guardian Media Group to launch ChatGPT content partnership

OpenAI and Guardian Media Group (GMG) have announced a strategic partnership to integrate the Guardian’s esteemed journalism into ChatGPT’s platform. This content publishing collaboration aims to provide ChatGPT’s extensive user base of 300 million weekly users with direct access to the Guardian’s trusted reporting, including extended summaries of its content. The initiative seeks to broaden […]
Microsoft Quantum chip to accelerate AI evolution

Microsoft has unveiled the Majorana 1 chip, a breakthrough in quantum computing that could significantly impact artificial intelligence (AI). This innovation is powered by Microsoft’s new Topological Core architecture, which leverages a novel material called a topoconductor to stabilise and control Majorana particles. These particles enable the creation of more reliable and scalable qubits—the fundamental […]
OpenAI announce Deep Research feature for complex requests

OpenAI has unveiled “deep research,” an advanced agentic feature within ChatGPT designed to autonomously conduct comprehensive, multi-step research tasks on the internet. This capability enables users to input a prompt, upon which ChatGPT will independently search for, analyse, and synthesise information from hundreds of online sources to produce a detailed report comparable to that of […]
Google announces Gemini 2.0 now available to everyone

Google DeepMind recently announced several key updates to its Gemini 2.0 model, enhancing its capabilities and accessibility for developers and users alike. Koray Kavukcuoglu, CTO of Google DeepMind, stated, “In December, we kicked off the agentic era by releasing an experimental version of Gemini 2.0 Flash — our highly efficient workhorse model for developers with […]
Meta announce transparency for all GenAI Ads

Meta has released a statement on its site that it intends to remain committed to transparency and responsibility in its advertiser guardrails. Since last year, the company has been labelling ads created or significantly edited using its in-house generative AI creative features. This move aims to provide clear information about AI-generated content in advertisements. Meta […]
Could the arrival of DeepSeek disrupt the entire AI industry?

DeepSeek, an AI company based in Hangzhou, China, has stunned the tech and financial markets with its low-cost, high-performance AI model, R1. What was a simple university startup just a few years ago, has rapidly risen demonstrating an ambition to develop artificial general intelligence (AGI)—a level of human-like intelligence that no company has yet achieved. […]
Google release upgraded Android assistant with Gemini AI

Google has unveiled a series of updates to its AI-powered assistant, Gemini, at Samsung Galaxy Unpacked, enhancing its functionality, accessibility, and integration with Android devices. These latest upgrades aim to make Gemini more personalised, versatile, and efficient, particularly for users of the Samsung Galaxy S24, S25, and Pixel 9 devices. Gemini Live EnhancementsGemini Live now […]
Microsoft CEO announces formation of CoreAI division

In a message to Microsoft employees, Chairman and CEO Satya Nadella introduced CoreAI – Platform and Tools, a new engineering division aimed at advancing the company’s leadership in AI and reshaping the application landscape. In his published company message, Nadella emphasised that 2025 will mark a critical phase in the AI platform shift, where decades […]
Meta announce end of third-party fact checking program and shift to Community Notes model

Meta CEO Mark Zuckerberg announced significant changes to the company’s content moderation policies, stating that the platform will eliminate fact checkers, reduce censorship, and increase recommendations for political content across Facebook, Instagram, and Threads. In a video message published on Facebook, Zuckerberg emphasised a commitment to free speech. images courtesy of Meta Watch the full […]
OpenAI o1 complex reasoning model update

OpenAI has introduced a suite of updates to enhance developers’ capabilities, focusing on performance, customisation, and cost-efficiency. Central to these advancements is the new OpenAI o1, a reasoning model designed for complex multi-step tasks, featuring improved accuracy, functionality, and efficiency. It offers key features such as function calling, structured outputs, vision capabilities, and a customisable […]
TikTok files emergency injunction in US to stop ban

TikTok and its parent company ByteDance have appealed to the US Supreme Court in a last-ditch effort to prevent the implementation of a law that would force ByteDance to divest from TikTok by January 19 or face a nationwide ban. The app, used by approximately 170 million Americans, faces allegations from the US government of […]