Cision announces new AI collaboration with Google
Cision, a leader in PR and media communications software, has announced a collaboration with Google Cloud to enhance its AI-driven communication solutions. By integrating Google Cloud’s generative AI (gen AI) technologies, Cision aims to upgrade its suite of products, including PR Newswire, CisionOne, Brandwatch, and Streem. This partnership builds on the recent launch of PR […]
Google told to sell Chrome and end Search monopoly
The U.S. Department of Justice (DoJ) has proposed significant structural and operational changes to Google in an effort to dismantle its monopoly on Search services. These recommendations, submitted to a federal court in Washington, include the forced sale of Google’s Chrome browser, a five-year ban from re-entering the browser market, restrictions on paying third parties […]
Amazon challenges Shein and Temu with new ‘Amazon Haul’ platform
Amazon (U)S has introduced a new low-cost shopping service called “Amazon Haul” in the United States, in beta, directly targeting budget-conscious shoppers and competing with platforms like Temu and Shein. Available via the Amazon app or mobile website, Amazon Haul offers a broad range of affordable items across categories such as fashion, home, lifestyle, and […]
Bluesky and Threads increase in new users following US elections
Bluesky, the social media platform originally developed within Twitter and now an independent company, has gained over 1 million new users since the recent US election. Many users are reportedly migrating from X, formerly known as Twitter, in response to rising misinformation and offensive content, which has been associated with Elon Musk’s collaboration with US […]
Google begins rollout of November 2024 Core Algorithm Update
It’s that time of year when Google periodically releases its core updates, to improve its search algorithms. These core updates are broad and not targeted at specific sites, meaning most websites might not notice significant changes. However, it is always prudent to keep a close eye on your site, especially if you are a content […]
Reddit makes its first profit in 20 years and reaches 100 million users
Reddit recently reported its first quarterly profit since going public, resulting in a significant 35% surge in its stock price. The company, known for its user-driven communities or “subreddits,” achieved a net profit of $29.9 million, alongside a strong revenue of $348.4 million, marking a 68% year-over-year increase and surpassing analyst expectations. This financial growth […]
Does AI spell the end for Strategists?
It’s almost two years since the launch of ChatGPT and the proliferation of AI tools in marketing has accelerated since, to the point that there are genuine questions as to whether automation can outright replace human roles in the near future. This is a potentially provocative, and even uncomfortable, question for strategists like myself, but […]
OpenAI launch SearchGPT as ChatGPT’s real-time Search engine
ChatGPT has significantly improved its web search functionality, enabling users to access fast, relevant answers directly within their chat interface, complemented by links to web sources. This new Search feature merges the advantages of a conversational AI interface with the practicality of timely updates on various topics, such as news, sports scores, and financial data, […]
Google accelerates use of AI Overviews in Search
Google’s has announced that it is expanding AI Overviews in Search to reach more than a billion global users each month by launching in over 100 countries and adding support for multiple languages. This major expansion allows users around the world to search with AI-powered summaries, which help people find information more easily and connect […]
Apple TV and TikTok to collaborate on Major League Soccer to Present ‘Player Spotlight: Messi’
On Friday, October 25, at 8:45 p.m. ET, TikTok will stream a special “Player Spotlight” featuring Inter Miami CF captain Lionel Messi during the Audi 2024 MLS Cup Playoffs. The TikTok live stream, focusing exclusively on Messi throughout the game, will be available on the @MLS and @InterMiamiCF TikTok accounts starting five minutes before kickoff. […]
Anthropic announce significant AI upgrades to Claude 3.5 Sonnet, and a new model, Claude 3.5 Haiku
Anthropic have announced several key developments in AI, introducing the upgraded Claude 3.5 Sonnet and a new model, Claude 3.5 Haiku. Both models offer significant advancements, particularly in coding and tool-use tasks. Claude 3.5 Sonnet, in particular, has made impressive improvements, increasing its performance on coding benchmarks like SWE-bench Verified from 33.4% to 49.0%. This […]
Meta to rollout Facebook Content Monetisation beta program
Facebook is launching a new monetisation program, Facebook Content Monetisation, in October, which will streamline and expand earning opportunities for content creators. This beta program combines three existing monetisation options — In-stream Ads, Ads on Reels, and the Performance Bonus — into a single system that allows creators to earn money from a wider variety […]