Synthetic data: the future of audience research?
With the rise of LLMs, there has been a corresponding increase in the use of synthetic data. Triangulation studies have found that the outputs are generally within around 10% of real-world data, with some researchers even suggesting that synthetic data is better in certain areas such as privacy preservation and augmenting small sample sizes. We […]
Meta announces latest upgrade to Threads platform
Meta have announced a new series of features on Threads aimed at enhancing content management and audience engagement, specifically for creators and businesses. These updates include new insights, drafting capabilities, and scheduling tools designed to help users better understand their audience and plan their content more effectively. Audience Insights: Threads introduces metrics to help users […]
Gemini Live begins to rollout on Android
Gemini Live is now available to Advanced subscribers, along with conversational overlay on Android and even more connected apps Google’s Gemini has introduced new AI-powered mobile assistance features, significantly enhancing the capabilities of traditional digital assistants. The highlight is “Gemini Live,” a conversational experience that allows users to engage in free-flowing, hands-free interactions with Gemini, […]
Could Google be forced into a company breakup?
The U.S. Department of Justice (DoJ) is reportedly considering drastic measures, including the possible breakup of Google, following the recent ruling that found the tech giant guilty of monopolising the Search market. This comes after a federal judge determined that Google, which is part of Alphabet Inc. and valued at approximately $2 trillion, had illegally […]
Google found to hold a monopoly over Search and Advertising
A US judge has ruled that Google violated antitrust laws by establishing an illegal monopoly over the online search and advertising sectors. The ruling by Judge Amit Mehta found that Google made multibillion-dollar deals with device manufacturers like Apple and Samsung to ensure its search engine was the default on their devices, significantly paying Apple […]
Google releases 3 new Chrome AI features for enhanced Search
Google Chrome is introducing three new AI features aimed at enhancing the Search experience: these include advanced Google Lens capabilities, a product comparison tool called Tab Compare, and an improved method for rediscovering browsing history. All 3 features leverage the latest Google AI and Gemini models. First, Google Lens, previously available on mobile, is now […]
Snapchat launches AR experience for Paris 2024 Olympic Games with NBC
The world’s top athletes are gathering in Paris for the Olympic and Paralympic Games, and fans globally can follow the excitement through Snapchat. This platform offers a variety of ways to engage with the Games, including official highlights, creator content, and unique augmented reality (AR) experiences. Official Highlights and Creator Content Official broadcasters like NBC […]
Meta announces new enhanced features for Meta AI expansion
Meta AI has recently expanded its accessibility, now available in seven new languages and additional countries, including regions in Latin America. This expansion means Meta AI can now assist users in 22 countries, with new additions in Argentina, Chile, Colombia, Ecuador, Mexico, Peru, and Cameroon. Users can engage with Meta AI through popular platforms like […]
Being ‘data-led’ isn’t just impossible, it’s not even desirable!
Marketers describing themselves as ‘data-led’ or ‘data-driven’ is now so common as to almost be a cliche, and is just one of a myriad examples of the industry co-opting the vocabulary of the sciences (A/B testing, big data, regression analysis…). I’m not certain what underpins this shift, and in the spirit of pushing against it […]
Answer Engines: A New AI fueled era of Search
The explosion of LLMs has given the search engine space a real shake up. Bing integrating ChatGPT into its engine was the moment that we could all see the early signs of genuine disruption in the search engine industry. People are excited by AI; people are excited with the opportunity of accessing pure intelligence via […]
OpenAI’s board to no longer have Microsoft oversight
Microsoft has decided to relinquish its observer seat on OpenAI’s board, and Apple will also forgo the opportunity to appoint an executive to a similar role due to increased regulatory scrutiny regarding the relationships between large tech companies and AI startups. This decision was revealed in a letter from Microsoft to OpenAI, initially reported by […]
Will AI replace Gareth Southgate as England’s next manager?
Millions of England fans most definitely have a view on the best starting XI for #Euros2024. So we thought we’d see what the likes of Google and ChatGPT thought about it. With football fever reaching peak levels in the Spike office, our Organic Search team has been looking at how the leading AI would select […]