TikTok announces renewed NFL sport partnership with multiyear agreement
TikTok has solidified its media role as a hub for NFL content, boasting over 11 million posts under hashtags like #NFL, #NFLPlayoffs, and #SuperBowl, and accumulating 5 billion views during the 2023 season. Since launching its official account in 2019, the NFL has expanded its TikTok presence through regional accounts to engage a growing global […]
Apple announces AI – Apple Intelligence at Keynote launch
Apple’s announcement of “Apple Intelligence” at this year’s keynote launch marks a significant leap in integrating advanced generative models and personal context into its devices, enhancing usability and productivity. Set to launch with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 next month, Apple Intelligence aims to deliver a seamless experience by allowing users to […]
Snapchat turns thirteen – what next?
As Snap becomes a big-tech teenager, its CEO Evan Spiegel makes the unusual move to publish an internal note, sent to all Snap Inc staff, that is incredibly transparent about Snap Inc.’s recent achievements, challenges, and future goals, highlighting the company’s efforts to return to growth after years of revenue decline. In his note, there […]
Apple announce key updates to Sports App
Apple Sports, a free app for iPhone users, has rolled out new updates just in time for the NFL and European football seasons, enhancing its offerings to sports fans. The app, which provides real-time scores, stats, and more, now includes improved features for tracking NFL and college football games. These updates feature enhanced play-by-play options, […]
Synthetic data: the future of audience research?
With the rise of LLMs, there has been a corresponding increase in the use of synthetic data. Triangulation studies have found that the outputs are generally within around 10% of real-world data, with some researchers even suggesting that synthetic data is better in certain areas such as privacy preservation and augmenting small sample sizes. We […]
Meta announces latest upgrade to Threads platform
Meta have announced a new series of features on Threads aimed at enhancing content management and audience engagement, specifically for creators and businesses. These updates include new insights, drafting capabilities, and scheduling tools designed to help users better understand their audience and plan their content more effectively. Audience Insights: Threads introduces metrics to help users […]
Gemini Live begins to rollout on Android
Gemini Live is now available to Advanced subscribers, along with conversational overlay on Android and even more connected apps Google’s Gemini has introduced new AI-powered mobile assistance features, significantly enhancing the capabilities of traditional digital assistants. The highlight is “Gemini Live,” a conversational experience that allows users to engage in free-flowing, hands-free interactions with Gemini, […]
Could Google be forced into a company breakup?
The U.S. Department of Justice (DoJ) is reportedly considering drastic measures, including the possible breakup of Google, following the recent ruling that found the tech giant guilty of monopolising the Search market. This comes after a federal judge determined that Google, which is part of Alphabet Inc. and valued at approximately $2 trillion, had illegally […]
Google found to hold a monopoly over Search and Advertising
A US judge has ruled that Google violated antitrust laws by establishing an illegal monopoly over the online search and advertising sectors. The ruling by Judge Amit Mehta found that Google made multibillion-dollar deals with device manufacturers like Apple and Samsung to ensure its search engine was the default on their devices, significantly paying Apple […]
Google releases 3 new Chrome AI features for enhanced Search
Google Chrome is introducing three new AI features aimed at enhancing the Search experience: these include advanced Google Lens capabilities, a product comparison tool called Tab Compare, and an improved method for rediscovering browsing history. All 3 features leverage the latest Google AI and Gemini models. First, Google Lens, previously available on mobile, is now […]
Snapchat launches AR experience for Paris 2024 Olympic Games with NBC
The world’s top athletes are gathering in Paris for the Olympic and Paralympic Games, and fans globally can follow the excitement through Snapchat. This platform offers a variety of ways to engage with the Games, including official highlights, creator content, and unique augmented reality (AR) experiences. Official Highlights and Creator Content Official broadcasters like NBC […]
Meta announces new enhanced features for Meta AI expansion
Meta AI has recently expanded its accessibility, now available in seven new languages and additional countries, including regions in Latin America. This expansion means Meta AI can now assist users in 22 countries, with new additions in Argentina, Chile, Colombia, Ecuador, Mexico, Peru, and Cameroon. Users can engage with Meta AI through popular platforms like […]