Meta announces new enhanced features for Meta AI expansion

Meta AI has recently expanded its accessibility, now available in seven new languages and additional countries, including regions in Latin America. This expansion means Meta AI can now assist users in 22 countries, with new additions in Argentina, Chile, Colombia, Ecuador, Mexico, Peru, and Cameroon. Users can engage with Meta AI through popular platforms like […]

Being ‘data-led’ isn’t just impossible, it’s not even desirable!

Marketers describing themselves as ‘data-led’ or ‘data-driven’ is now so common as to almost be a cliche, and is just one of a myriad examples of the industry co-opting the vocabulary of the sciences (A/B testing, big data, regression analysis…). I’m not certain what underpins this shift, and in the spirit of pushing against it […]

Answer Engines: A New AI fueled era of Search 

The explosion of LLMs has given the search engine space a real shake up. Bing integrating ChatGPT into its engine was the moment that we could all see the early signs of genuine disruption in the search engine industry. People are excited by AI; people are excited with the opportunity of accessing pure intelligence via […]

OpenAI’s board to no longer have Microsoft oversight

Microsoft has decided to relinquish its observer seat on OpenAI’s board, and Apple will also forgo the opportunity to appoint an executive to a similar role due to increased regulatory scrutiny regarding the relationships between large tech companies and AI startups. This decision was revealed in a letter from Microsoft to OpenAI, initially reported by […]

Will AI replace Gareth Southgate as England’s next manager?

Millions of England fans most definitely have a view on the best starting XI for #Euros2024. So we thought we’d see what the likes of Google and ChatGPT thought about it. With football fever reaching peak levels in the Spike office, our Organic Search team has been looking at how the leading AI would select […]

Google releases new Gemma 2 AI model

Gemma 2, the latest iteration in the Gemma family of AI models, is now available for researchers and developers globally. Building on the success of its predecessors, Gemma 2 offers state-of-the-art performance and efficiency, accessible in both 9 billion (9B) and 27 billion (27B) parameter sizes. This new version outperforms models of similar sizes and […]

Threads & Meta join the Fediverse – what is it?

Meta has recently integrated its app, Threads, with the fediverse, marking a significant step towards open social networking. What is the Fediverse? The fediverse is a global network of interconnected but independent social media servers that allow seamless communication and interaction across various platforms. This network is built on the ActivityPub protocol, enabling users to […]

What does ‘Strategy’ even mean?

Strategy would be simpler…if only we spoke the same language Strategy is a meaningless word. Actually, it’s worse than that – strategy is a word with too much meaning.  “Too many definitions, too many interpretations, by too many people. It’s out of control” – Alex M H Smith, ‘No Bullsh*t Strategy’ I really like Alex […]

Meta release new series of AI research models

Meta’s Fundamental AI Research (FAIR) team has announced the public release of several advanced AI models aimed at accelerating innovation and collaboration in the AI community. Over the past decade, Meta has committed to advancing AI through open research, and this release continues that tradition, emphasising the importance of responsible AI development. One notable model, […]

Apple announces enhanced features for Autumn release

Apple has announced a series of exciting updates and new features for its services coming this autumn with the release of iOS 18, iPadOS 18, macOS Sequoia, watchOS 11, visionOS 2, and tvOS 18. These updates aim to enhance user experiences across a variety of Apple services, including Apple Maps, Apple Pay, Apple Music, Apple […]

TikTok announces AI Powered Ad platform – Symphony

At TikTok World 2024, TikTok introduced Symphony, a suite of AI-powered ad solutions designed to enhance creativity and productivity for businesses, creators, and agencies on the platform. Among the new tools unveiled are Symphony Digital Avatars, AI Dubbing for global translations, and Symphony Collective, which collectively aim to help brands produce content that resonates with […]

Apple announces new focus on AI with launch of Apple Intelligence

At the 2024 Worldwide Developers Conference (WWDC), Apple CEO Tim Cook announced the company’s shift towards generative artificial intelligence (AI) with the introduction of “Apple Intelligence” and a new partnership with OpenAI, the creator of ChatGPT. This development is seen as a significant move for Apple, which has faced criticism for lagging behind competitors in […]