Working with ‘Query deserves Freshness (QDF)’
The QDF algorithm isn’t a new element for SEO strategists to observe and appeal to. As a keen blogger, I started to notice review blogs getting incredible rankings especially when writing about an event where the date/time was key to the content. Initially the results could be almost disproportionately positive; almost like Google local a […]
Working with 'Query deserves Freshness (QDF)'
The QDF algorithm isn’t a new element for SEO strategists to observe and appeal to. As a keen blogger, I started to notice review blogs getting incredible rankings especially when writing about an event where the date/time was key to the content. Initially the results could be almost disproportionately positive; almost like Google local a […]
Is social media part of SEO?
If you are running your own SEO campaign and have limited time then you should prioritise on great content, site architecture/search engine accessiblity and great natural links. However the growing phenomenon that is social media is becoming increasingly linked with the Google algorithm. So is it part of what will push you up the SERPs? […]
Blog creation for SEO and traffic generation
Regular blogging is a great discipline to get into and indeed can be very enjoyable especially if you find your subject matter genuinely interesting. Most companies will build the blog into their main website which is the most common way to do it – it protects your brand and enhances the percentage of original content […]
Getting the most out of your SEO consultant
Having outsourced large scale SEO for the lsat five years and becoming an SEO consultant for small businesses in the last 12 months I have seen both sides of the client / agency relationship. Getting the most out of your SEO consultant can be a challenge. From day 1 you need honesty between both parties […]
Locality war – Google Places
Foursquare really have got things going. OK, it could be said that hyperlocal online activity began with Google maps directory listings and Google Local. However, in the mega enterprise world Facebook have reacted to Foursquare with Facebook places offering similar functionality but integrating into the whole Facebook offering i.e. loads of traffic. What is different? […]
SEO TIPS – 2 ways to prioritise the web pages that really matter
In recent years, part of long tail strategy has been to get as many web pages indexed as possible. Now, there is a subtle difference between creating a digestable, logical site structure to maximise indexed pages and just making a lot unique pages in a blatant attempt to drive long tail traffic. Take an example […]
Writing great online content for your users
When reading great SEO blogs, the same message comes back at me time and time again when focusing on content. Write for your users and the SEO benefit will come. So why do we still use news feed companies? Why do we stuff keywords into h1’s and count the number of times our ‘hollywood’ keyword […]
Smart link building
With link building, you have to use your time wisely. You need a positive attitude, remembering that there will be thousands of potential sites that could be deemed as ‘inventory’ for your particular link building campaign. In a month, I will do the following 1) Build inventory – scan SERPS and look for blogs (1 […]
Link baiting
Link baiting – what is it? Link baiting simply put is creating something either highly useful or interesting to heighten the chances of people linking to the web page in question. When you read Google support pages for webmasters, it is explained that building links will develop your search engine visbility – but that you […]
Blogging tips – bring your business alive
To blog or not to blog . . . As a passionate blogger, this is a sociable way of interacting with people on shared interests. With many businesses, you may have 2 reservations: 1. A blog could end up to be a little dry on content. Do people really want to read blogs on my […]
5 SEO tips for small businesses
Working with small organisations on search engine optimisation is very rewarding – making a difference to a new, ambitious enterprise and here are my top 10 search engine optimisation tips for any small business: 1) Get a relevant, user focused domain. Pick a domain that has relevance to your company name AND the keyword term […]