Apple announces new focus on AI with launch of Apple Intelligence
At the 2024 Worldwide Developers Conference (WWDC), Apple CEO Tim Cook announced the company’s shift towards generative artificial intelligence (AI) with the introduction of “Apple Intelligence” and a new partnership with OpenAI, the creator of ChatGPT. This development is seen as a significant move for Apple, which has faced criticism for lagging behind competitors in […]
Meta expands WhatsApp features for Business with AI integration
At Conversations 2024, the annual business messaging event, WhatsApp unveiled significant updates aimed at enhancing the platform’s utility for businesses. These updates are geared towards facilitating customer interactions, improving marketing efforts, and streamlining business operations. AI Tools for Enhanced Customer Assistance WhatsApp is integrating advanced AI tools to better assist businesses in responding to customer […]
Poor briefs are destroying your marketing
I’ve never worked client-side, but I can say with some certainty from the agency perspective that we generally receive briefs which are lacking in one way or another – and that has far-reaching consequences beyond winding up whoever is responsible for delivering your marketing. Writing a (good) brief is harder than you think In 2022, […]
Leak of internal Google documents reveals core workings of ranking algorithm
Thousands of internal Google documents from its Content API Warehouse have been shared without the tech giant’s consent. These documents, initially shared with Rand Fishkin, co-founder of SparkToro, offers an unprecedented look into Google’s ranking algorithm, which is invaluable for SEO professionals. The documents reveal significant details about Google’s ranking system. As of March, the […]
TikTok launches new TikTok Studio platform
TikTok has launched TikTok Studio, a new comprehensive platform designed to enhance content creation and management for its users. This toolset aims to support creators of all levels, from newcomers to seasoned professionals and small businesses. TikTok Studio offers an array of free, easy-to-use features including filming, editing, uploading, and managing content, all accessible through […]
Apple Watch announces enhanced sporting features
The Apple Watch has proven itself to be an invaluable companion for golfers, blending fitness, connectivity, and specialised third-party applications to provide a comprehensive golfing experience. Its versatility extends beyond basic functionalities, offering detailed course information, various tools, and insights designed to enhance a golfer’s performance. The integration of advanced technology in the Apple Watch, […]
OpenAI release new Chat-GPT4o (omni model)
OpenAI’s recent announcement of the GPT-4o (omni) AI model represents a significant milestone in the field of artificial intelligence. The tech company revealed its new flagship model, promising enhanced speed and accuracy, whilst making it freely available to all users, a departure from its previous paid model. The updates accompanying the GPT-4o release include improvements […]
How Snapchat is climbing back to the top
Snapchat, once regarded as a fading star in the social media constellation, has embarked on a strategic overhaul to rejuvenate its platform and remain competitive against its rivals. Departing from the conventional notion of social media, Snapchat has successfully pivoted to rebrand itself as a messaging service, prioritizing authentic connections over the superficial popularity contest […]
Anthropic release OpenAI rival ‘Claude’ on Apple iPhone
Anthropic, a challenger to OpenAI led by former OpenAI staff, is introducing Claude, a chatbot rival to OpenAI’s ChatGPT, onto iPhones. Anthropic aims to cater to everyday users, recognising smartphones as central to modern technology interaction. The USP of Claude is meeting users where they are and integrating Claude into daily life. Claude, available now […]
Snapchat new advertising platform boosts growth
Snapchat’s user base expanded by a substantial 422 million, surpassing expectations and reaching a total of 422 million daily active users in the first quarter of the year. Concurrently, revenue surged to $1.2 billion, reflecting a 21% rise compared to the same period last year and exceeding analyst consensus estimates of $1.12 billion. Snap Inc., […]
Meta launches next-gen of Smart Glasses with Meta AI Updates
Meta, in collaboration with EssilorLuxottica, has released its second-generation smart glasses, which have been experiencing high demand, frequently selling out due to their popularity. Ray-Ban Meta smart glasses collection is being expanded with new styles that cater to a broader range of face shapes, ensuring a better fit for consumers, which now include a low […]
Meta launches advanced Llama 3 Model for AI
Meta has intensified its competition with OpenAI and Google by unveiling Llama 3, its latest large language model, along with a real-time image generator. The firm aims to narrow the gap with OpenAI, pushing Meta AI, powered by Llama 3, as a leading AI assistant accessible across various platforms such as Facebook, Instagram, WhatsApp, and […]