Be social!
As online marketing is my game in life, I must say that I am a little bit infographic’ed out with staggering digital and social media usage facts. Every day of my life I am bombarded with stats that are supposed to send my jaw southward – it can be tedious. After a long week of […]
How to search on Twitter
How to search on Twitter In the UK we have seen a direct correlation between smartphone sales and Twitter accounts. Hitwise provide a great source of free data showing the top social networking websites – the top three has been quite static…Facebook, Youtube and then Twitter. What is interesting is that these 3 sites have […]
Digital News 24th June
This week in the search space Google put their Panda 2.2 update live which targets low quality sites looking to ‘farm’ in traffic. This is designed to refine the sigifnicant movement that has occured particularly in ecommerce websites as many tense webmasters across the world endeavour to get their traffic back. It also will delve […]
Digital News 17th June 2011
Facebook.com hit the news this week for declining traffic in the UK and Canada. Rises in Twitter activity, talk of an IPO in early 2012, and negative PR surrounding data protection have Statistically Facebook have more ‘traffic’ (social media usage is so different to traditional websites and search engines) than Google in the US and […]
Twitter apps
Social media clients to check out for Twitter.com Using Twitter.com for SEO learning and strategic white hat SEO is great and becoming rapidly common. For those search engine optimisation peops that are a bit anti social media and are reluctantly moving towards Twitter usage I thought a summary of some of the great social media […]
Practical white hat SEO strategies
Follow @Spike_Digital First there was content farms and white hats. Then there were grey hat farmers – now Google has stamped down on this SEO phenomenon. Wearing a white hat is cool. If you don’t really get what this means and don’t care – then find yourself a good SEO! White SEO is great for […]
Optimum Facebook post times
A recent study on the Facebook.com algorithm from Buddy Media states that Facebook pages that execute posts outside of working hours showed 20% higher engagement rates. The study from the US Facebook marketing consultancy gets under the skin of how to get into the most recent news feed of anyone in your fan base. By […]
Bing SEO – SMX London
Chitika presentation on Bing.com Some great research from Chitika… Why use Bing.com Increasing trafficHigher CTRs on Yahoo and Bing (nearly double Google.com) SEO differences Forums achieve higher rankings in the long tail.65% of content farms appear further down the SERPs than Google.comBing.com is worse than Google.com at broad matchingVerbatim keyword matching is a good example […]
Content strategy for the web
Content post panda update is nearly king then? Content strategy can be tough if your product or service is not sexy but it is a must for your SEO development. In this post, I have demonstrate how I break down content strategy from concept to implementation. The long tail of search means that if you […]
Google I/O (Android) 10th May Google tear up the mobile phone market
Having watched some of the Google IO (streamed live via Youtube today) I was overawed by their progress. Google.com have today announced that they have had 100 million android activations, supported by an astounding 450,000 developers! 200,000 android apps – with an emphasis on quality, 4.5 billion application installs which is partly such a high […]
Social media sharing – remember why you’re doing it
Webmaster and online marketers are scrambling about to ensure that all bases are covered when it comes to social media sharing. Surely, 7 times out of 10 this is now more because of SEO – shifts in the Google algorithm are now ensuring that unsociable link builders get all sociable! However, if your content approach […]
Social media sharing – remember why you're doing it
Webmaster and online marketers are scrambling about to ensure that all bases are covered when it comes to social media sharing. Surely, 7 times out of 10 this is now more because of SEO – shifts in the Google algorithm are now ensuring that unsociable link builders get all sociable! However, if your content approach […]