Ecommerce Trends for 2018
Entertainment Trends For the last two quarters of the year (Q3 and Q4) it is understandable in the run up to Christmas that the entertainment industry features highly on the search engine agenda. With most major games consoles being released in November and blockbusters being screened for the holiday season, as well as music albums […]
Harnessing the Potential of Online Videos in the Automotive Industry
There are 3 core touch points that typify the car buying journey: online, mobile and video. In this post, we focus in on harnessing the potential of online videos to sell more metal. Why Video? Videos are an instant and gratifying access point for car shoppers, being far easier to ingest than a wall of […]
Why Google’s 2016 Penguin Update is great for the web
On Friday 23rd September, Google announced that ‘Penguin’ has become part of their core search algorithm, fighting web spam on an ongoing basis as pages are crawled and re-crawled within their index. In 2012, Google levelled the playing field of its search engine results pages (SERPS) with the first version of the well-publicised Penguin update, aimed […]
The Biggest changes to AdWords in 2016 are…
The 8 biggest updates to AdWords in 2016 so far have been: Expanded text ads Mobile and tablet bid adjustments Universal campaigns for app promotion Google merchant (shopping feed) applications set up with BigCommerce, PrestaShop, and Magento True View video CTAs Brand Lift / Mobile location extensions and store visits measurement for display. Cross device […]
How to measure SEO effectiveness
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] SEO KPIs Aligning SEO strategy properly with business goals sets the scene for an amazing SEO campaign. Establishing and setting your SEO key performance indicators (KPIs) is a vital part of the process; that you keep focused on a daily, weekly & monthly basis. Accessing […]
What is changing in the Marketing World?
The concept of digital advertising growing and mutating isn’t a new one at all – first digital overtook print advertising. Now digital advertising has its eye on overtaking television advertising. Why has this happened? Widescale, broadband internet usage, on to video, on to smartphones and now on to the Internet of Things…has exploded the internet […]
Google Phantom 3 Update – How does it affect ecommerce SEO?
Google Phantom 3 : Less Phantom like or more mystery for ecommerce SEO? [box type=”info”] Update (27th January 2016): Google’s core algorithm was updated on the 12th January 2016, to encompass real time Google Panda which targets thin/poor quality content. It has been suggested within SEO circles that this could be heavily related to the […]
Picking an ecommerce solution for a start up shop
You’ve been to trade shows, found distributors, got a warehouse, got your merchant account – now you need the perfect shop. Is Magento going to be the right choice? For many Magento is the first open source ecommerce system to select for their new store. It is the most popular in terms of ecommerce usage […]
How to find your AdWords invoices
You might have a consultant, agency or employee manage your Google AdWords account. With over 1 million advertisers, AdWords provide detailed digital insights from actual search queries at a town level all the way to competitors auction position including their overall share of the PPC auction. But you have one simple question: “How do I […]
Social retargeting can make you fly – and this is how
Give your sales a kick with social retargeting Why retarget? Do you remember at high school (or indeed university) ‘the one that got away’? What if today, you gave a user a great website experience, but for whatever they didn’t buy / enquire? They might have run out of time, forgotten or even had […]
Why blog designs are commonly pretty gross
The a**e end of a development process Blog designs can come either as an after thought months or years after a web design project or at the end of the mentally draining process of website rebuild/redesign. For bigger sites, you may have a separate blog set up to the ‘main site’. Also, ecommerce webmasters […]
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