What Makes a Good Backlink for SEO? Here are the Key Factors
When working on an off-page SEO strategy, you always want to find the best links for your client’s brand – there are numerous factors involved in Google rankings and backlink quality; moreover, these factors change regularly. As a general rule, ensuring the link you acquire is earnt naturally, rather than using black hat tactics, will […]
Digital PR Tips and Tricks Every PR Specialist Needs To Know
Now more than ever, Digital PR has become more fast-paced and competitive, meaning PR specialists need to take advantage of all their resources to create the best results possible. Here at Spike, the PR team has collated some of the top Digital PR tips and tricks that can help you set up a bullet-proof campaign […]
Digital PR Tips and Tricks Every PR Specialist Needs To Know
Now more than ever, Digital PR has become more fast-paced and competitive, meaning PR specialists need to take advantage of all their resources to create the best results possible. Here at Spike, the PR team has collated some of the top Digital PR tips and tricks that can help you set up a bullet-proof campaign […]
SEMRush Core Web Vitals Webinar Recording & Transcript
Many thanks to SEMRush for hosting our webinar on Core Web Vitals along with our host, Paige SEO Team Director at ROAST and fellow panellist Riley Content Marketing and SEO Manager at 1-800Accountant. If you’re interested in learning about the Core Web Vitals Google update then check out the webinar and full transcript below for […]
Leeds United Kit Search Trends Surpass Rivals Manchester United
Whilst not everyone is a Leeds United fan, new search trends from Google have revealed the huge demand for the new Adidas branded Leeds United home kit. We wanted to find out just how popular the peacocks home kit would be, so decided to look back (in sadness) to the 2003-2004 season, when Leeds United […]
Leeds United Kit Search Trends Surpass Rivals Manchester United
Whilst not everyone is a Leeds United fan, new search trends from Google have revealed the huge demand for the new Adidas branded Leeds United home kit. We wanted to find out just how popular the peacocks home kit would be, so decided to look back (in sadness) to the 2003-2004 season, when Leeds United […]
Core Web Vitals Webinar
Join us for a low tech speak introduction to Core Web Vitals. The live free webinar is for anyone who looks after organic traffic and wants a no-nonsense explanation of how Google’s changes could impact on rankings and UX. When? 14 July 2020 4:00 – 4:45 PM BST Speakers Steve Bailey Head of SEO @Spike […]
Webinar recap: SEO Strategy Done Right
This week we held our first webinar as part of Leeds Digital Festival, and we have been really pleased about how well it has been received in the SEO community. From the comments we have received so far it appears to have added a lot of value to those that attended which is great to […]
Surfing the Web…with your voice?
By now you will probably be familiar with voice search software. Whether it’s Google Voice Search, Microsoft’s Cortana or Apple’s Siri, voice activated products and searches seem to have come out of nowhere and hit the world like a storm. When voice searching first started being implemented on a large scale back in 2015, that […]
Upgrading to Magento 2.X
Magento 2 is not simply a number in its version control history. Magento 2 is a fundamentally new ecommerce platform, built from scratch to breathe new life into the project. Magento has been an ecommerce solution for 10 years and is the backbone of 18% of the top 100k websites. It was first released back […]
Why Google’s 2016 Penguin Update is great for the web
On Friday 23rd September, Google announced that ‘Penguin’ has become part of their core search algorithm, fighting web spam on an ongoing basis as pages are crawled and re-crawled within their index. In 2012, Google levelled the playing field of its search engine results pages (SERPS) with the first version of the well-publicised Penguin update, aimed […]
How to measure SEO effectiveness
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] SEO KPIs Aligning SEO strategy properly with business goals sets the scene for an amazing SEO campaign. Establishing and setting your SEO key performance indicators (KPIs) is a vital part of the process; that you keep focused on a daily, weekly & monthly basis. Accessing […]