Using A Cross-Channel Audience Based Strategy to Increase Your Clients ROI
We are all on a quest to maximise our client’s ROI, this could be through an amazing PPC campaign or having an effective Social strategy. With digital marketing becoming such a competitive marketplace this is no longer enough, we need to ditch working on platforms in silo and embrace a cross-channel strategy which will change […]
How to set up Customer Reviews for Google Shopping
Since the introduction of product ratings, Google have been trying to find ways to help gather product feedback for websites and businesses to allow relevant traffic to get to these sites more easily. To do so, Google has increased the minimum threshold of reviews businesses and websites must accumulate before they can start showing product […]
What is changing in the Marketing World?
The concept of digital advertising growing and mutating isn’t a new one at all – first digital overtook print advertising. Now digital advertising has its eye on overtaking television advertising. Why has this happened? Widescale, broadband internet usage, on to video, on to smartphones and now on to the Internet of Things…has exploded the internet […]
Social retargeting can make you fly – and this is how
Give your sales a kick with social retargeting Why retarget? Do you remember at high school (or indeed university) ‘the one that got away’? What if today, you gave a user a great website experience, but for whatever they didn’t buy / enquire? They might have run out of time, forgotten or even had […]
10+ Adwords changes on the way
On a post written yesterday on the Google Adwords blog, the search engine marketing communities have been teased with an announcement of 10+ new advertising features. The Adwords updates will be publicised next Tudsay (22nd April 2014). Adwords invite you to keep up with the announcements with a livestream that will email you (register here), […]
Being a step ahead with Adwords (not provided)
The search engine marketing industry is rife with software and tools that dip into the Google Adwords API for various data sets. The value that automatically analysing this data and providing detailed recommendations for either search engine optimisation or Google Adwords pay-per-click can be immense and has underpinned much commercial growth. A.J. Ghergich‘s blog post […]
How to link your Adwords & Webmaster Tools
On the quiet, I am a bit of a multi-channel attribution nerd. It simply rocks my loser geek world. So when Google Adwords introduced linkage between SEO and PPC reporting to show how the two affect each other you can imagine my glee. What I like about this is that its *dead simple* to do. […]
How to link your Adwords & Webmaster Tools
On the quiet, I am a bit of a multi-channel attribution nerd. It simply rocks my loser geek world. So when Google Adwords introduced linkage between SEO and PPC reporting to show how the two affect each other you can imagine my glee. What I like about this is that its *dead simple* to do. […]